Wednesday, February 22, 2006

Will Super Aguri get more sponsorship?

Super Aguri's car could be seen as 'pure' or 'minimal'. You could be forgiven for thinking they've just not got round to painting it except for the Bridgestone and Honda logos. All in all, there's certainly a lot of room for extra sponsor artwork on the car.

With all this extra space, it's interesting that the driver names are in tiny text near the cockpit. No massive 'Sato' and 'Ide' graphics a-la McLaren. I think that Super Aguri is banking on a few surprises at the start of the season to bring in extra sponsorship (no doubt Japanese sponsorship at that).

You can see why: Even if they come last, they could still impress with speed since they have up-to-date rubber and the same engine as other teams. Even though they're using an old Arrows car, much has been changed to comply with new regs and to accomodate the V8, so they may well have a few surprises in store. Then we might start to see all that white space taken up with a bit of colour.